Meta releases affordable AI glasses to advance wearable technology

Priced at just $299!

Meta has launched its first line of self-branded AI smart glasses, which are $80 cheaper than the latest Ray-Ban Meta models starting at $379. This product launch represents a crucial step for Meta to drive consumer adoption of wearable AI technology and demonstrate concrete financial returns on its massive AI infrastructure investments.

🔹 **In-House Design**: Moving away from joint branding. The new frames are designed entirely in-house by Meta, offering three styling options: Adventurer, Fury, and a custom design by Kylie Jenner. EssilorLuxottica remains a partner only for the lenses, marking a shift from previous co-branded Ray-Ban and Oakley projects.

🔹 **Multimodal Capabilities**: Powered by the new Muse Spark AI model. The smart glasses support audio playback, real-time language translation, and visual-based question answering using built-in cameras. The upgraded model significantly improves the glasses' ability to extract visual details and remember specific user preferences.

🔹 **Market Strategy**: Expanding user base through lower pricing. Meta is offering a more affordable price tier to capture a broader market segment and satisfy investor demands for monetization of its generative AI efforts.

https://cnnespanol.cnn.com/2026/06/23/ciencia/meta-lentes-inteligencia-artificial-baratos-trax